Department of Dairy Business Management

Business strategy, entrepreneurship, marketing, finance and extension for the dairy sector

Department Overview

The Department of Dairy Business Management serves as the commercial and strategic engine of dairy sector. It equips B.Tech. (Dairy Technology) students, with analytical, managerial, and communication skills, to promote dairy development through informed decision-making and extension approaches, and support the overall professional and personality development of students.

By analyzing consumer preferences, cost accounting, pricing dynamics and market trends, it engages students in building their skills required for dairy enterprises, agribusinesses, and entrepreneurs to build scalable and profitable business models.

Core Focus: Dairy marketing, entrepreneurship, financial management, cost accounting, consumer behaviour, market research, extension, communication and business development.

Faculty Profile

Dr. Rashmi

Associate Professor

rashmi@upvetuniv.edu.in View Profile

Dr. Deepak Chand Meena

Assistant Professor

deepakchand.meena@upvetuniv.edu.in View Profile

Courses Offered

1. Undergraduate Program

B.Tech. (Dairy Technology)

Academic Regulations 2025 ICAR VIth Dean's Committee

Semester	Course Code	Nomenclature	Credit Hours
Semester I
	DBM-111 VAC-1	Agricultural Informatics and Artificial Intelligence	3 (2+1)
	DBM-112 AEC-1	Communication Skills	2 (1+1)
	DBM-113 MDC-1	Farming Based Livelihood System	3 (2+1)
Semester II
	DBM-121 VAC-2	Environmental Studies and Disaster Management	3 (2+1)
	DBM-122 AEC-3	Personality Development	2 (1+1)
Semester III
	DBM-211 MDC-2	Agriculture Marketing and Trade	3 (2+1)
	AEC-5	Physical Education, First Aid, Yoga Practices and Meditation	2 (0+2)
	SEC-211	Market Research: Tools and Techniques	2 (0+2)
Semester IV
	DBM-221	ICT in Dairy Industry	2 (1+1)
	DBM-222 MDC-3	Entrepreneurship Development and Business Management	3 (2+1)
Semester V
	DBM-311	Operations Research	2 (1+1)
	DBM-312	Economic Analysis	2 (2+0)
Semester VI
	DBM-321	Financial Management & Cost Accounting	3 (2+1)
Semester VII
	DBM-411	Fundamentals of Dairy Extension ELECTIVE COURSE	2 (1+1)
	DBM-412	Industrial Statistics ELECTIVE COURSE	2 (1+1)

Academic Regulations 2024 ICAR Vth Dean's Committee

Semester	Course Code	Nomenclature	Credit Hours
Semester I
	DBM-111	Milk Production Management and Dairy Development	3 (2+1)
	DBM-112	Communication Skills	2 (1+1)
	DBM-113	Fundamental of Dairy Extension	3 (2+1)
Semester II
	DBM-121	Economics Analysis	2 (2+0)
Semester III
	DBM-211	Computer and Application Software Packages	2 (1+1)
	DBM-212	Marketing Management & International Trade	2 (2+0)
Semester IV
	DBM-221	Environmental Studies	2 (1+1)
Semester V
	DBM-311	ICT in Dairy Sector and Operational Research	4 (2+2)
Semester VI
	DBM-321	Financial Management and Cost Accounting	3 (2+1)
Semester VIII
	DBM-421	Entrepreneurship Development and Industrial Consultancy	2 (2+0)
	DBM-422	Industrial Statistics	2 (1+1)

2. Postgraduate Program

M.Sc. (Dairy Extension)

Academic Regulations 2025 ICAR BSMA Recommendations

Course Code	Course Title	Credit Hours
DEX 601*	Fundamentals of Dairy Extension & Rural Development	2+1
DEX 602*	Communication Process, Methods & New Generation Communication Tools	2+1
DEX 603*	Training & Human Resource Development & Management in Dairy Sector	2+1
DEX 604*	Research Methodology in Extension Education	2+1
DEX 605*	Program Planning, Evaluation and Impact Assessment	1+1
DEX 606	Extension Management and Organizational Behaviour	1+1
DEX 607*	Entrepreneurial Development in Dairy Sector	1+1
DEX 608	Dairy Innovation System	2+1
DEX 609	New Extension Approaches & Farm Journalism	1+1
DEX 610	Gender Sensitization and Dairy Development	1+0
SSS 600	Statistics for Social Sciences	2+1
DEX 691	Master's Seminar	1+0
DEX 699	Master's Research	0+30

* Compulsory Courses

Facilities

A Audio Visual Aid Laboratory

Projector

C Computer Laboratory

Computer Laboratory facilities

W Water Quality Analysis Laboratory

Water Quality Analysis Laboratory facilities

Department Focus: The department develops analytical, managerial, communication, entrepreneurial and extension capabilities among students to support dairy enterprises, agribusinesses and sustainable business development in the dairy sector.